COP Presentation

1)

At the beginning od the summer I Didn’t know what my question was but knew I wanted to do revolve it around album cover art and the marketing of music.

FOR EXAMPLE How the packaging and design of an album worked in selling the music. It took a while for me to get the ball rolling.

2)

I did a 2000 word case study on Storm Thorgerson and Audrey Powell, talking about what it was about their work that had such an influential and inspiring effect on the industry, what it was about these covers that made the music  sell.

I went into the history of the two and the two founding Hipnogisis in 1968.

What it was about these album covers the was so influential to both art and the music industry

I analysed in total 7 of their most famous covers, explaining the history and meaning behind them and the effects they had on the industry.

And then my conclusion

3)

Up intill very recently my question was “what role did the album cover play in influencing the purchase of records in recent decades

I felt this question didn’t quite fit what I wanted to talk about so

“How has album cover design influenced the purchase of records compared to other marketing techniques in recent decades?”

 I am interested to compare how the album cover sold music against other marketing techniques that came after, such as

music television, and todays online promotion and discover whether there is still a need for the album cover.

4)

5)

Teppo Hudson’s dissertation ‘Significance of Album cover art as a branding tool.

This 60 page dissertation goes through a lot of very interesting subjects. In his abstract is explains His research is aimed to study the relationship between album cover art and branding theories.

Taking the band HIM as his main line of focus who he says have been very successful of making their cover art a branding tool.

Branding in the music industry

Construction of an identity

-Cover art having an important role of representing the music as a visual symbol.

Marketing in the music industry- There is a lot of very helpful information about marketing in the music industry.

6)

7)

For my practical I want to rebrand a band. Whether that actually be for a band or simply for a band I like.

This example above is the rebrand of Temper Trap by Boat Studios in London.

‘We wanted to create a visual identity that could run throughout an album campaign, visuals you could remove their logo from and it would still be unmistakably theirs’

So I woul produce an album cover to go across vinyl and CD.
Inner sleeve and center labeling.

Promotional matielal

And in the example here they have also made a book.