Thursday, 6 December 2012

Lecture EIGHT// Creative Rhetorics

Talking about Creativity

Illustrated; The Blank Sheet Project. D&AD. 
Interviewing 4 creatives, askgin them about their creative process.

Introducing Creative Flow
What its like to be creative.

Rutger Hauer Sheet Process. (Youtube)
Youtube Video : I almost gave up acting. Rutger talking about him maybe not bring able to act, it gave him a shock when he realised acting might be able to give him a living. 'Stay in the Box'. An expression in Dutch that is very negative. The Dutch are known for being very pessimistic towords life.
The whole 'thats not going to work' attitude. 
He explained that he danced through the movie and the whole process was such a joy. The whole process being a flow. 

Renzo Rosso's Creative Rhetoric (Youtube)
Youtube Video: The Blank Sheet Process interviews Renzo Rosso's. They want to know what makes him tick, how they began, what they have achieved and how they have tackled the daily challenge of the blank sheet of paper. Renzo's talks about his spark of inspiration. Renzo was the founder of 'Diesel Jeans'. He talks about when he made his first pair of jeans at the age of 16. The beginning for him was a very big change. 'The best must be the next'. Very few new companies fail to be consistent over a long amount of time. Diesel being different. Renzo talks about having a strong working team 'I am a lucky man who can drive my team'. The creative advertising of diesel was a key result of Diesels success.

How Rosso talks about Creativity:
Practise based beggining (School of fashion)
Best idea- Always next creativity 'Dynamic. George Dickie (1971)
Be STUPID. Using the heart not the head expressionist theory. 
WORK IN TEAMS: This was the key to Diesels success. 

Rewind

Mimesis
Plateo's Problem with creativity
Republic- Idea of society
Metaphysics- Forms 
Physical world of mimics the real
Art mimics an imitation 
Creativity merely a techincal skill 
Denied creativity knowledge- producing capability. 

History of Art
Gombrich (1950) 
Bernal (1991)
Classical Greeks did not see their philosophy, as original, but delivered from the Wast of Egypt. 

Evidence classification of GK art. 
Striving to imitate nature better

Fast Forward 300 years

Classicism
Roman art, they were said to cop the Greeks. They thought Greeks reached an Apex. 

Fast Forward again

There are aid to be 9 different ways of talking about creativity. 
  1. Creative Genius
  2.  Romanticism
  3. Transformed (Movement changed ideas) 
  4. The Creative (The artist is a creative, not imitator)
  5. Creativity ( Through creating, artists create new RULES) 
  6. Hearty Talks About Creativity He talks about working in a team, a huge topic these days. At the end of the day creativity is an individual vision)
  7. The Creative Classroom.
Fast Forward

Democratic & political creativity.

Future Everything 2012
Abundance research new media profound change on creatives & citizens.

Art and design Education changes 
Brown (2012) Digital Technology, Event horizon
The ownership of content has changed. One to many, inverted knowledge is accessible through my computer (for example this lecture)

ESTUDIO
An online extension of my studio 

Abstract
Art and copy teams working in a team- at the same time the practise based approach was optional.  
Students working online which is a type of creativity.

Little c Creativity Banaji (2006)
- The crowed, made up of online users, groups of people that have a interest in the same topic and sharing their knowledge of this topic. 

VCOP Life Cycle. Creative Cycle.
Active synergic engaging generation of new knowledge.
Experts of this topic playing the important role of pushing it forwards.

Showstudio Founder
Nick Knight (Fashion Photographer) has worked with the worlds most famous filmmakers

Creativity for social good 
Only the brave foundation 
Brave actions for a better world( 2008)

Play and Creativity 
Divergent thinking activities 
Image surfing.
Brainstorming.
Free Thinking.
Creativity is now a type of thinking.
CREATIVITY IS AND ALWAYS HAS BEEN COLLABORATIVE.

Flow illustrations for the award winning movie Spirited Away. 
Beattie (bmb) ECD
Internet is the biggest idea since the wheel, enables lots of small ideas to circulate
Digital media enabled convergence on a scale never seen before.
Visualising Creativity.
Creative affordances/ possibilities technology
Creativity is now is massive, open and online. 

Talking about creativity
What is the source of a creative idea? 

The point of the lecture was to make us think ABOUT HOW WE CAN TALK ABOUT OUR OWN WORK AND OUR CREATIVITY. Creativity is considered a major value of any persons creative practise. 

You are not a gadget

You have to be a creative before you can share it









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