Hell Fire
This beer above is the beer that I need to redesign for the Leeds Brewery Brief which has been set today. From the Briefing a lot was said about target audience and the audience are people of my age which I suppose is quite handy. Because the beer isn't that famous yet, the design is crucial in that it has to stand out from the rest. The logo already is very modern and trendy so I think its going to be quite a hard mission in re-designing. I will start off by looking at some examples I found on the internet, just to give me an idea of where I can go and what the possibilities are.
Camden Hells
It was the middle example that caught my attention as the colour and some aspects of the type have similarities. Being the colour red, it almost gives you this idea that it is a dangerous beer that you would have to be dared to try. This I feel would appeal to men, trying to stand out with the beer that looks dangerous. When comparing this example to the Hell Fire example, I feel this one looks a lot more like a beer, if you look at Hells Fire in that context it looks very much like a hot chilly sauce or something along those lines. The Camden Drinks are type only a lot like Hell Fire but Hell Fire is very busy. Camden is much more simplistic.
Website : designspiration
O'Brian
This is the sort of beer I could imagine people of 24+ would drink. It has certain characteristics that suggest it is an elegant, sophisticated beer. If we take that idea and try and communicate it into a beer targeted at maybe a younger audience I think that it would work very well! The Red example caught my eye but it's the example next to it that I really admire, only because the colour of the label works perfectly with the colour of the beer bottle.
Website : designspiration
Gordon
This in to me is a great design of label, I like the illustrations and the colours used are perfect...considering its a red ale. Not quite the road I want to go down though because I feel the rebrand of the Hell Fire label should be type based. Then again its usually the illustration of a beer that attracts the attention of thr audience? Thinking about that statement thats not true. Most popular beer is type based, or mainly type based. Think of Fosters, Stella, Carlsberg etc, its those beers that use big type and a logo, its beers like Tiger that use big illustrations that make it stand out. It will be hard to choose a style of design to go with.
Website: mypinterest
Mark & Rich
this is right up my street in terms of design, I really like the type chosen, it gives quite an old feel but on a modern scale, if that makes any sense. The shape of the 2nd example is fantastic, however thats something I can't optimise or have any control over. I mostly like the red bottle because obviously the colour relates to the design I need to create and the shape it very similar to to the Hell Fire bottle.
Woodsman Beer
I like the modern illustration mixed with the bold type and its the example on the left that really stands out to me. I like the illustration of the man but I really don't know what it has to do with the blond beer, maybe the illustration is of the man who created the beer or on the other hand it could just be a representation on a woodsman. A beer for woodmen created by woodsmen? I think so! Quite a niche audience however I think people would buy it anyway. To me its quite a 'hispter' beer that people will love in modern clubs in popular cities.
Website: Pinterest
National Brewing
This reminds me of medicine from the 1800's or something like that! The type is fantastic especially the main logo with 'National Brewer'. The colours work well together and the layout works perfectly. I'm trying to work out what the illustration is on the neck and underneath the logo. It looks like a fork or something I'm not sure what it could be. I like the boarders used on the main logo, when it comes to designing I might try and give that kind of style a go.
Website: Pinterest
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