Veidekke Bostad is said to be on of the biggest companies in Scandinavia. The idea of this particular survival kit was to help people who had just moved into a new apartment. If say their plates where in boxes this kit was there to get them through their first meal. I quite like the idea of our survival kit to have a logo similar to this. Here, they ( no designer name given with this) have used Helvetica, which in graphic design and in the general public is the most conventional typeface out there. I am going to play around with some logo ideas and I will be experimenting with Helvetica.
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