The idea of the letter form (or in this case the number) going outside the frame. Gives the impression of scale as if its been stretched.
This sofa I found on www.ffffound.com and is good reference for my letters. Not only are the letters bold and hold the characteristics of being stretched but the photographer has been clever in photographing the sofa in such a way that its gives the illusion its being longer and wider. Naturally a sofa or chair is bent in this way. When ignoring that this is in fact a sofa and looking at it as a piece of type the curve gives the letters more life. It looks as if the letters a warped and streched. Again, the main problem with ffffound is they never give an artist or in that case a date so I can't look into other work this designer has produced.
ANDRE BEATO!
Super Villain
I found Andre's work a good year ago now in a magazine called ArtBox. His work to me has a very modern and fresh look to it that I am yet to see in other people work. Every piece I have seen has this lovely glossy and almost shinny finish which I quite admire. (mainly a type designer
'...My name is André Beato. I'm a Portuguese Graphic designer & Illustrator, born in Lisbon and currently based in London. I took a BA Graphic Design and a MA Design Visual Culture -Visual Production at IADE (Instituto de Artes Visuais e Marketing) in Lisbon. My work is mostly vector based graphics, corporate identities and illustrated typography. I've been working in the various creative fields of graphic, print and editorial, collaborating with clients from various industries such as record labels, magazines, clothing companies, advertising and others...' - ANDRE'S 'ABOUT ME'
I plan to visit his website more often as I can find great ideas and inspiration. Please visit his website and witness his style of design.
I like the "P" and the "E". They are indeed very exaggerated letters but connect strikingly well with "stretch"
This design was found onwrongdistance.com
Really relates to the word stretch. Visually there are clear and strong conventions and the letter itself is connoting STRETCH.
Again with this blog, a designers name is not given with every piece. Its not that important as this was used during my project of "Alphabet Soup" to gather more ideas, but it would be nice to explore other work that these mystery designers have produced.
This I found on http://www.tumblr.com/tagged/design and I've been looking for ages but can't find a designer anywhere. This is such a strong piece of reference for my 10 letters and this has really helped me. This is by far the best piece I have found relating to "Stretch. Not only are there 16 letters all squeezed tight up together in this small square but they each have their own square which they make good room of. There is so spare space in this piece, the letters eliminate all spare room by stretching to all four corners and thats one reason why this piece relates to stretch.
