TASK
Find five Graphic Designers that, in your opinion, produce work that in some way relates to each of the following themes, taken from the level 4 lecture programme-
Modernism
Postmodernism
Graffiti / Street Art
Film Theory
High Culture / Low Culture
A History of Type
Media Specificity
Communication
Communication
Advertising
You must find five Graphic Designers for each of the above themes, making a list of 45 Graphic Designers in total.
Write an explanation of why you think each designers work relates to the lecture theme and also include examples of their work and links to online research / articles about the designer.
Modernism
In the field of art the broad movement in Western art, architecture and design which self-consciously rejected the past as a model for the art of the present. Hence the term modernist or modern art. Modernism gathered pace from about 1850. Modernism proposes new forms of art on the grounds that these are more appropriate to the present time. It is thus characterised by constant innovation. But modern art has often been driven too by various social and political agendas. These were often utopian, and modernism was in general associated with ideal visions of human life and society and a belief in progress. The terms modernism and modern art are generally used to describe the succession of art movements that critics and historians have identified since the Realism of Courbet, culminating in abstract art and its developments up to the 1960s. By that time modernism had become a dominant idea of art, and a particularly narrow theory of modernist painting had been formulated by the highly influential American critic Clement Greenberg. A reaction then took place which was quickly identified as Postmodernism. - E-Cooper
1) Poster for Night
This poster is hard to understand at first glance but looking at it closely. In all honesty I can't really understand it and like it says on the blog I got it from its doesn't follow form follows function. Its modernism
2) Herbert Bayer
Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian American graphic designer, painter, photographer, sculptor, art director, environmental & interior designer, and architect, who was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985. His work above has simple use of colour and layout. Nothing fancy with means it very legible and easy to understand.
3)
4) Muller Brockman
Josef Müller-Brockmann, (May 9, 1914 – August 30, 1996), was a Swiss graphic designer and teacher. He studied architecture, design and history of art at both the University and Kunstgewerbeschule in Zurich. In 1936 he opened his Zurich studio specialising in graphic design, exhibition design and photography. From 1951 he produced concert posters for the Tonhalle in Zurich. In 1958 he became a founding editor of New Graphic Design along with R.P. Lohse, C. Vivarelli, and H. Neuburg. In 1966 he was appointed European design consultant to IBM. Müller-Brockman was author of the 1961 publications The Graphic Artist and his Design Problems, Grid Systems in Graphic Design where he advocates use of the grid for page structure, and the 1971 publications History of the Poster and A History of Visual Communication.
5) Harry Beck (1933) London Underground
Henry Charles Beck (4 June 1902 – 18 September 1974), known as Harry Beck, was an English engineering draftsman best known for creating the present London Underground Tube map in 1931. Beck drew up the diagram in his spare time while working as an engineering draftsman at the London Underground Signals Office. London Underground was initially sceptical of Beck's radical proposal — it was an uncommissioned spare-time project, and it was tentatively introduced to the public in a small pamphlet in 1933. It immediately became popular, and the Underground has used topological maps to illustrate the network ever since.
Simple colour and a use of simple text. The point and meaning is pulled across very simply and therefor is a conventional design for a tube map. Form Follows Function.
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Post Modernism
1) April Greiman
This design is by April Greiman. Its Collage of found imagery & patterns. To me a fail to see structure in this design. Its very messy and quite unliegible. I don't like all that block shapes and colour. The cover doesn't say anything. Its difficult to understand. That has to be one of the biggest differences from Modernism, ones perfectly legible and the other not.
WET: The Magazine of Gourmet Bathing was one of the most innovative and seminal publications of the 1970s and early 80s. Founded by Leonard Koren in 1976 it ran thirty-four issues before closing in 1981. The idea for the magazine grew out of the artwork Leonard Koren was doing at the time—what he termed ‘bath art’—and followed on the heels of a party he threw at the Pico-Burnside Baths.
WET covered a range of cultural issues and was widely known for its innovative use of graphic art. Started as a simple one-man operation that included artwork and text solicited from friends and acquaintances, the production, team, and circulation of the magazine would grow over the years. Its content also evolved to cover a wider expanse of stories that captured a smart and artsy Los Angeles attitude that was emerging at the same time as punk, but with its own distinct aesthetic. The magazine’s energetic creativity and flare for the absurd would remain a constant. As design problems arose, solutions were often improvised on the spot, creating a quirky and prescient editorial sensibility that remains one of WET's most enduring legacies. Its layout and design helped to catalyze the graphic styles later known as New Wave and Postmodern.- Wet Magazine
2) Form Follows Function
3) David Carson
'...David Carson (born September 8, 1954) is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the 1990s. In particular, his widely imitated aesthetic defined the so-called "grunge typography" era. Carson was born on September 8, 1954 in Corpus Christi, Texas. Since then he has lived in and traveled extensively throughout the U.S. and Europe and lectured frequently around the world. Carson's first actual contact with graphic design was made in 1980 at the University of Arizona on a two week graphics course, taught by Jackson Boelts. He attended San Diego State University as well as Oregon College of Commercial Art. Later on in 1983, Carson was teaching high school Sociology in del mar California when he went to Switzerland, where he attended a three-week workshop in graphic design as part of his degree. This is where he met his first great influence, who also happened to be the teacher of this course, Hans-Rudolf Lutz. Carson has a Bachelor of Arts in Sociology...'
4) Neville Brody
5) Jamie Reid
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Graffiti/ Street Artists
1) Andre Beato
'...My name is André Beato
I'm a Portuguese Graphic designer & Illustrator, born in Lisbon and currently based in London.I took a BA Graphic Design and a MA Design Visual Culture -Visual Production at IADE(Instituto de Artes Visuais e Marketing) in Lisbon.My work is mostly vector based graphics, corporate identities and illustrated typography.I've been working in the various creative fields of graphic, print and editorial, collaborating with clients from various industries such as record labels, magazines, clothing companies, advertising and others.If you would like to discuss a project, a potential freelance work or collaborations please get in touch...'
I have used Beato in the typography section but I feel that I should use another deisngn of his for this. His work is quite obviously partly influenced by Graffiti. It has that wavy and block look that can ealisly be found in the conventions of Graffiti or in street art. He has the melty effect to which comes with graffiti, the paint dripping down the wall for example.
2) Banksy
His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive stencilling technique. Such artistic works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world. Known for his contempt for the government in labelling graffiti as vandalism, Banksy displays his art on public surfaces such as walls and even going as far as to build physical prop pieces. Banksy does not sell photos of street graffiti directly himself; however, art auctioneers have been known to attempt to sell his street art on location and leave the problem of its removal in the hands of the winning bidder
Banksy is a pseudonymous England-based graffiti artist, political activist, film director, and painter.
Banksy's work was born out of the Bristol underground scene which involved collaborations between artists and musicians. According to author and graphic designer Tristan Manco and the book Home Sweet Home, Banksy "was born in 1974 and raised in Bristol, England. The son of a photocopier technician, he trained as a butcher but became involved in graffiti during the great Bristol aerosol boom of the late 1980s." Observers have noted that his style is similar to Blek le Rat, who began to work with stencils in 1981 in Paris and members of the anarcho-punk band Crass, which maintained a graffiti stencil campaign on the London Tube System in the late 1970s and early 1980s and is active today. However Banksy himself stated on his website that in all actuality he based his work on that of 3D from Massive Attack, stating, "No, I copied 3D from Massive Attack. He can actually draw."
I'm not a massive fan of graffiti but I am of street art like Banky's. His work doesn't say anything but its so enjoyable to look at . I guess you could link this piece to 'sweeping something under the carpet' which is an expression of hiding something, possibly could be linked to the government. This of course is just one example of many but its so subtle and in many ways random. Not what you would expect to see in the streets. One other and last thing I can say is thats is free to look at and it doesn't have any rules. The example above I like a lot. Its that light humour you can walk past and enjoy. The fact the man is 'sitting on the job' adds to this humour.
3) Leon Keer
'...They may not have the historical significance or same grand scale as their real-life counterparts, but this image of China's terracotta warriors is still an impressive sight.
An amazing piece of street art has brought the famous Chinese terracotta army to life once again - in the form of Lego figures.
The '3D' child-friendly version of the life-sized terracotta legion was drawn in chalk on a flat street, giving the impression the Lego figures have been unearthed from the middle of the road...' Daily Mail
Of course this doesn't look like graffiti but its street art! I find this fascinating. I have another example to images below which is very much the same and I mention how hard to process must be to ensure what everything works out and looks 3D.
4) Anonymous
I don't know the painters name but I do know where this piece is. This was on my walk to college last year before I moved house. Its huge and I witnessed it being painted too. I think what makes it stand out is its sheer size and the customisation that has been made to the star wars machine. The Photographer is Nick Ball and I found the photo on his website here
5) 3D Joe & Max
I am actally fascinated by this 3D street art. I can't imagine how long it must have taken to make but this is a real skill. I love how its so realistic is looks as if its actually there and also visually it changes the look of the city. There is also a video-
Yeah, that guys annoying. However you get a fantastic idea of how the piece is made and for me thats the hardest part to get my head around. Making the piece work and look 3D.
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Film Theory
1)The Stenberg Brothers
2)
3)
The Stenberg Brothers became famous worldwide for there designs on movie posters. They happen to be the first designers I found related to graphic design and were a starting point for my very first designs at GSCE. Even though during the lecture there was no mention of their designs I still find it necessary to use their work as its was around the era used in the lecture(s)
Man from the forest is the poster in the middle. You can see the villain (red face). the possible hero (Blue) and then the femal character who judging by the size of her face has a big part in the movie!
The Stenberg brothers, whose father was a Swede and whose mother was a Russian, were both born in Moscow, Russia but remained Swedish citizens until 1933. They first studied engineering, then attended the Stroganov School of Applied Art in Moscow, 1912–17, and subsequently the Moscow Svomas (free studios), where they and other students designed decorations and posters for the first May Day celebration (1918). 1919, the Stenbergs and comrades founded the OBMOKhU (society of young artists) and participated in its first group exhibition in Moscow in May 1919 and in the exhibitions of 1920, 1921 and 1923. The brothers and Konstantin Medunetskii staged their own "Constructivists" exhibition in January 1922 at the Poets Café Moscow, accompanied by a Constructivist manifesto. Also that year, Vladimir showed his work in the landmark Erste Russische Kunstausstellung (First Russian Art exhibition) held in Berlin. 1920s–30s, they were well established as members of the avant-garde in Moscow and of Moscow's INKhUK (INstitut KHUdozhestvennoy Kultury, or institute of artistic culture). Other INKhUK members included Alexandr Rodchenko,Varvara Stepanova, Lyubov Popova, Medunetskii, other artists, architects, theoreticians, and art historians. INKhUK was active only 1921–24.
Read this essay on the Stenberg Brothers: underconsideration
4) Robocop
A very well put together poster. The simple shapes form a face and in the centre of the poster is a gun. The imargry and the colour together say a lot about what the film is about. Red is a strong connotation of danger, blood etc. The black is very dominant of this poster but like red says a lot. Not having any eyes to this face is simple but effective. Eyes say something about a person, not having them there suggests this character is mysterious.
5) The Art Of Noir
Again the poster is easy to understand. The poster shows the main character with a cigarette in his mouth with his back to three woman in the background. The term male gaze comes in to this. You get an idea that he is the main character because he he at the front of the imaery. The three woman are also looking at him in a way that suggests he is the center of attention. A true sterotuplical apha male whop as all the woman at his feet? I feel this is what the poster is suggesting. I couldn't guess from first glance what the film is about however. The genre is not clear. romantic film? I'm not sure.
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High/ Low Culture
Relate to design >>
- The text is easily understood by the audience.
- The text is mass produced.
- The text is used primarily for entertainment and pleasure.
- The text does not encourage complex reflection and thought.
- The text appeals to basic emotions.
This is just one version of how texts are understood, which can be represented by the following Euler diagram.
1) Coca Cola Logo
Low Culture
2) Vogue Magazine
High Culture- Vouge Magazine.
3) Stefan Sagmeister
He is famous for shocking picture of his body cut with a knife in typography shapes, as well as for some designs that broke the design rules completely.
Lately he took a brake from work and focused on philosophy, he wrote a book as well as launched a website entitled “Things i have learned in my life so far” which developed from his blog and which contains his thoughts on life and now various people add their own works of typography depicting their own or his laws.
He also came up with a time planning schedule that helped him to improve his work and as a result become more sattisfied. As one of his laws says – design gives him happiness. He is particularly keen on what he does and thats why he is extremely succesful as a lecturer as he can inspire other people with his work and thoughts.
“I’ve always tried to go i a direction where the final piece would incorporate the process visibly.”
4) Stefan Sagmeister and Bruce Mau
5) Milton Glaser
Glaser was educated at Manhattan's High School of Music & Art (now Fiorello H. LaGuardia High School of Music & Art and Performing Arts), graduated from the Cooper Union in 1951 and later, via a Fulbright Scholarship, the Academy of Fine Arts in Bologna under Giorgio Morandi. Milton is forever grateful to go to one of the best schools in the world to study design. In 1954, Milton Glaser, along with Reyonld Ruffins, Seymour Chwast, and Edward Sorel, founded Push Pin Studios. For twenty years Glaser, together with Seymour Chwast, directed the organization, which exerted a powerful influence on the direction of world graphic design, culminating in a memorable exhibition at the Louvres Museum of Decorative Arts in Paris. For six or seven years, Jerome Snyder and Glaser wrote The Underground Gourmet, a guide to cheap restaurants in the city. It was one of the most popular columns in New York Magazine because everyone in the city is always looking for cheap, good eats. It is still a regular column but Glaser doesn't write it any longer.
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A History of Type
1) Andre Beato
'My name is André Beato. I'm a Portuguese Graphic designer & Illustrator, born in Lisbon and currently based in London' I am a fan of Andre's work. It always seems to have the nice shinny and glossy finish and all of his work is based around type. Hence why I have chosen his work of 'history of type'. It strange but at first glance this piece doesn't seem legible but because it looks so pretty you continue to stare. The curls lead to to read the whole poster which is a clever way to direct the audience.
'Caught Eye Philosophy'
Andre Beato homepage : http://www.andrebeato.com/
2) Boa Mistura
'...The work of Boa Mistura is all about the love of graffiti, colour and life. This group of 5 Spanish artists is, as the name says, a good mixture. Arkoh, Derko, Pahg, Purone and Rdick have developed their work in different fields, applying both a diversity of styles and the different views of each member. Boa Mistura represents a mixture of perspectives which complement, influence and mix themselves together in order to create something better. From graffiti and mural painting, to graphic design and illustration, Boa Mistrua want to give the world its colour back. 5 heads, 10 hands, just one heart....'
This work is inpisring and also amazing to look at. Perspective art is something I have already brought up in this task. The graffiti lecture. You can argue that this is graffiti, and street art. They are very similar. This is defiantly more type based and the bold block letters have made me put in to the type section.
3) Plastic Bionic
Heres a design that plastic bionic did for Mccann SF. Managed to find the logo spinning found so decided to put that here instead of the still version. it looks like the logo would have the letters m and the w at the beggining of the first and second word.
4) Neville Brody
FF Blur Medium
FF Insignia Font
FF Tokyo
Neville Brody is an English graphic designer, typographer and art director.
Neville Brody is an alumnus of the London College of Printing and Hornsey College of Art, and is known for his work on The Face magazine (1981–1986) and Arena magazine (1987–1990), as well as for designing record covers for artists such asCabaret Voltaire and Depeche Mode. He created the company Research Studios in 1994 and is a founding member of Fontworks. He has been announced to be the new Head of the Communication Art & Design department at the Royal College of Art commencing in January 2011.
5) Sterre Verbokkem
I found this on http://www.lettercult.com/letterstream and unfortunately I can't understand the blog its on as its all in German. However I like how the typography has strong conventions with with posters meaning. For example, the Worm in my Apple. The type is a worm, its a nice way to make the poster work the right way. If that writing was in helvetica it would send out a completely different message.
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Media Specificity
Medium specificity is a consideration in aesthetics and art criticism. It is most closely associated with modernism, but it predates it. According to Clement Greenberg, who helped popularize the term, medium specificity holds that "the unique and proper area of competence" for a form of art corresponds with the ability of an artist to manipulate those features that are "unique to the nature" of a particular medium. For example, in painting, literal flatness and abstraction are emphasised rather than illusionism and figuration.
1) Jock
Jock started working full time for 2000AD and The Judge Dredd Megazine in late 1999. Since then he has worked on a number of different characters, most notably Judge Dredd and Lenny Zero, a character whom he created with writer Andy Diggle. Winning a National Comic Award for best newcomer in 2001, he has drawn the the Eisner award nominated DC Vertigo series ‘The Losers’ with Andy, and covers for Batman and Detective comics. Nominated for ‘best cover artist’ in the 2006 Eisner Awards, his other credits include working on the acclaimed Batman begins movie...' - thelittlechimpsociety
2) Adi Granov
'...Adi Granov started his professional career as a concept artist at Nintendo Software Technologies, working on Bionic Commando and Wave Race: Blue Storm, among other titles. He provided illustrations for Wizards of the Coast on their Star Wars and Wheel of Time games. Adi provided artwork for a short story for Metal Hurlant magazine published by Humanoids Publishing, before illustrating Necrowar miniseries for Dreamwave Productions. In 2003 Granov started working for Marvel Comics providing covers to Iron Man, She-Hulk, Inhumans and Thor, and was named as one of the Marvel Comics Young Guns. In 2004 Granov teamed with comic book writer Warren Ellis for the post-Avengers Disassembled relaunch of Iron Man. He helped design the Iron Man suit for Jon Favreau's 2008 Iron Man film, also providing conceptual illustrations and designs for scenes and action sequences, and drew an Iron Man mini-series written by the film's director Jon Favreau. Adi resumed his role on Iron Man 2 as well as the Avengers movies...' http://en.wikipedia.org/wiki/Adi_Granov
3) Storm Thorgerson
graphic designer, film maker & tennis fiend.
'Storm Thorgerson has been designing album cover art for over 35 years. Thorgerson was a key member of the British graphic art group Hipgnosis, and designed many of their most famous single and album covers. Perhaps Storm Thorgerson’s most famous designs are those for Pink Floyd as his design for The Dark Side of the Moon has been called one of the greatest album covers of all time.
Many of Storm Thorgerson’s designs are notable for their surreal elements as he often places objects out of their traditional contexts, especially with vast spaces around them, to give them an awkward appearance while highlighting their beauty...'
4) Wally Woods
One of comicdom's greatest successes, Wally Wood is also among its most terrible tragedies. For over 20 years Woody was among comics' most versatile and sought after artists. Science-fiction, war, romance, superheroes, comedy: Wood did everything with total command and total class. He produced some of comics' all-time greatest work at EC and Warren, helped re-launch Marvel, and created the THUNDER Agents, but his vision of "real" success eluded him. Disillusioned, bitter, and in ill health he eventually committed suicide rather than face his final days. If only he could have let people closer and allowed them to help, or if he could have taken to heart what generations of fans have always known: he was truly one of the greats. Follow this link for more information on woody - twomorrows.com
5) Francesco Francavilla
'Francesco Francavilla is an Italian comic book artist known for his work on creator-owned series The Black Coat, as well as Dynamite's Zorro series and his recent run on Detective Comics with Scott Snyder and Jock. His first professional work in comics was a story he's done for the Italian anthology Amazing Comics. He is currently working on Marvel's Black Panther: The Man without Fear, written by David Liss, and Captain America and Bucky by Ed Brubaker and James Asmus..'
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Clever idea- the cigertes are a shot gun, both will kill you.
5) THINK
Communication
1) Harry Beck
I have already used Harry Beck but in terms of communicating this is one of the best examples i can think of! Henry Charles Beck (4 June 1902 – 18 September 1974), known as Harry Beck, was an English engineering draftsman best known for creating the present London Underground Tube map in 1931. Beck drew up the diagram in his spare time while working as an engineering draftsman at the London Underground Signals Office. London Underground was initially sceptical of Beck's radical proposal — it was an uncommissioned spare-time project, and it was tentatively introduced to the public in a small pamphlet in 1933. It immediately became popular, and the Underground has used topological maps to illustrate the network ever since.
2) J. Alan Septimus
Our first map is a scan of a USGS survey map of southern Brooklyn, originally drafted in 1888. Railways and trolley rights-of-way are noted. Courtesy J. Alan Septimus. The map is labeled as follows: "United States Department of the Interior Geological Survey". / "State of New York - Represented by the Department of Public Works". / "NEW YORK - Brooklyn Quadrangle". / "H.M. Wilson, Geographer in charge. Triangulation by the U.S. Coast and Geodetic Survey. Topography by the U.S. Coast and Geodetic Survey, N.Y.City Government, S.H.Bodfish, Frank Sutton, and J.W.Thom. Surveyed in 1888-89 and 1897 in cooperation with the State of New York." / "Edition of Feb.1900, reprinted 1948. Partial revision of shoreline 1924. Polyconic projection, North American datum. Brooklyn, N.Y - http://www.nycsubway.org/maps/historical.html
3) Anti Smoking Poster
Clever idea- the cigertes are a shot gun, both will kill you.
4) Anti Smoking Poster (NHS)
These posters I found on Behance! They arn't as strong as the anti drinking ones though. Does make you think about not smoking though.
French advertising companies are often criticised for using sexual images to sell everything from designer spectacles to sweetcorn. Now, for the first time, a controversy has erupted in France over the use of sexually suggestive posters as a deterrent.
A campaign to discourage young people from smoking shows male and female teenagers kneeling in front of a man, as if being forced to have oral sex. A cigarette takes the place of the man's sexual organ. The caption reads: "Smoking is to be a slave to tobacco." This is a really interesting article<<
I decided to look at the think posters because they are very powerful. They cleverly scare the audeice in to not drink driving by using facts and figures from past years. I'm not sure who designed these posters but whoever did deserves a pat on the back! My favourite poster has to be example 3. What will drink driving cost you- then it has within the designs on the bottles what drink diring will actually cost you. Your life, your job etc.
Anti Drink Driving Posters from Think! Road Safety
For years the Think! Road Safety organisation has tackled the issue of drink driving through a variety of mediums including printed posters, radio clips and television advertisements. This collection of posters and adverts from the Think! Road Safety website shows the range of techniques used to put the message across over the last 8 years. - revolutiondrivingtuition.co.uk/blog/general-motoring/anti-drink-driving-posters-from-think-road-safety
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Advertising
1) Coca-Cola // Jonathan Zawada
Quite a simply yet effective idea. Looking at the first poster it suggests that in every bottle of coke come love- love meaning happiness and in good company? It has a good vibe which has been well addressed
Website : zawada.com
2) Frederik Samuel
Very good idea. I really like the first example, its simply brilliant! Whats great about it is its making Heinz tomato ketchup seem like a healthy, organic product. It reminds the audience that it is indeed made out of tomatoes! 'no one grows Ketchup like Heinz' makes me think of an alotment of a farm growing vegtbles. We associate vegetables with healthiness, so we straight away think that this product is healthy.
Website : frederiksamuel
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3) Aloha Surfsoda/ Thomas Nutt
"We need some fresh looking product shots."
Well, here they are- Thomas Nutt.
Well, here they are- Thomas Nutt.
Athletically Pleasing, looks refressing and you want to try it. This is all about the photos. Notice how everything about this product and the photo links to summer (to english people) or just hot weather? Nice climates, holidays. The white background is white which we can link with being cold. It looks like these bottles are in a fridge. The the flowers we link to hot climate or more to the point we like them to Hawia- You think that more when across the bottle is 'Aloha'. The flowers remind we or those crap swimming shorts you buy on holiday. The drink simply is saying 'you want me on a hot day!'.
4) Air Asia
This add is straight to the point and obvious. 'Affordable Dreams'. Putting the the pennies and the plane as one say this. The jar adds that more to the word 'cheap'. Thats where we store are unwanted pennies.
Thats one my graduate folio work am looking forward to read your constructive criticism Please comment.
Service: Airlines service.Competitors: Tiger air, Firefly.Ad Objective: To show how Air Asia is affordable and everyone can fly.Target Audience: Everyone.Proposition: World’s best low cost airlines.Supporting: Great air fares. Tone of Voice: Affordable.Media: Print. Strategy: Promoting how Air Asia is so affordable and everyone can fly.
5) Mobinil BlackBerry Tiering Campaign
When it comes to advertising the job of the poster is to atract and sell something to the audience. Take the girl with the pink blackberry for example. She's happy, pretty, well dressed and she's using a blackberry. The poster suggests that if you by a blackberry you will be like this girl. She is then holding the blackberry logo in her hand in a very 'motherly' way. Almost like its her child or something very close to her
Advertising Agency: Leo Burnett Cairo
Art Director: Ahmed Hamdallah
3D Artist: Marwan Ragheb
Photographer/ Retoucher: Ahmed Othman ( AO STUDIO )
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