After finding 5 briefs online, I was slightly confused to the dates they were meant to be handed in on. So I have decided to find 5 more briefs that have a bit more time on them! I have decided to look at YCN first. I am very impressed at the website in all, I like the design and its a very easy site to get about on.
1) Give Men Permission to buy into UGG
BRIEF: YCN
The challenge is to develop creative ideas that will increase awareness among men of our product range. We need to give men permission to buy into UGG and to wear our products. How do we grab the attention of guys, and leave them in no doubt that UGG is a relevant and desirable brand for them?
2) A new look for Feel Good
BRIEF: YCN
Brief #1 please focus on the label designs rather than the bottle shapes. We’d like the ideas to focus on our still and sparkling juice ranges but ideally you’d also demonstrate how your idea could be translated to our other ranges. We’ve supplied the current brand typeface and logo, but please feel free to change, challenge and be creative.
Brief #2 we have a completely open mind as to which communication channels we use for the national campaign. We like outdoor advertising because it can be confident and impactful, TV has also worked well for us in the past. We’re big fans of digital, our Facebook and Twitter family is growing quickly and provides the opportunity to spread our message virally. Whether an idea works across a number of media channels will be one of the judgement criteria, so get stretching!
Feel free to incorporate the Feel Good Drinks logo and images of our bottles into your work where appropriate. For the communication campaign we’d like you to focus on our small bottle still and sparkling juice drinks. Images of these can be found in the project pack.
During her travels, Dame Anita Roddick, the brand founder, was exposed to the body rituals of women from all around the world, which filled her with ideas. While in Tahiti, Anita noticed how cocoa butter made the native women’s skin as soft as silk. It was her continued world travels and further discoveries of local natural ingredients being used for skin and hair care that inspired her to open the first shop in Brighton, UK in 1976. Her radical and forward thinking approach to the beauty industry set the scene 
for the unparalleled growth achieved by The Body Shop.
This element has carried through all The Body Shop’s communications to its customers, helping to make the brand as much about the PR it generates as about the products it sells. From confrontational posters to using delivery lorries for social messaging or even creating a ‘real woman’ doll that confronted stereotypes of beauty, The Body Shop has always challenged convention in building its brand, including its approach to marketing the product range which ultimately has kept the consumer returning for high quality, ethical beauty.Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
4) Create a desire for better Coffee at Home
BRIEF : YCN
Develop a creative campaign, new product, new packaging or communications idea for Douwe Egberts in the UK to appeal to younger consumers, to increase their awareness of Douwe Egberts and ideally have a theme that can extend across different media. It needs to present Douwe Egberts as a brand that is contemporary, without losing its heritage and expertise. We know that people in the 18-30 age bracket will happily spend their money in a Starbucks or a Costa, but not drink coffee at home. The challenge in this brief is to find a way of making coffee drunk at home as appealing as coffee drunk in a coffee shop.
5) Develop a brand campaign to inspire the next generation of travellers to stay at Marriott Hotels & Resorts across Europe
BRIEF : YCN
Marriott Hotels & Resorts wants to attract new customers by providing reasons to travel to our European destinations throughout the year. Whether it’s an annual festival in Munich, a special cultural event in Moscow or a concert in Manchester; we want to inspire our audience and show them that we’re the right brand for their cultural adventures.
Your challenge is to identify a calendar of culturally relevant events taking place across Europe, that you believe will interest the target audience. The brief is to create a campaign that encourages the target audience to attend these events; staying with Marriot in the process.
Your campaign must focus on a whole series of events, we’d recommend 3 events minimum. Also please bear in mind that your idea would need be scaled to work across multiple European events should it go live.
The campaign should creatively demonstrate how Marriott Hotels & Resort can relevantly and powerfully engage this new global traveller. All marketing channels including paid, owned and earned media can be explored to demonstrate the environments that you think this target audience will be most receptive to messaging and engagement. Your campaign should be innovative, cut through the sea of competitors in the market and provoke shareable content to build brand advocacy.
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