This task is to find 5 briefs in total from :
1) The International Compost Awareness Week Committee of the US Composting Council invites you to get involved in ICAW 2013 Poster Contest.
Compost is the recycling of organic materials to create a valuable soil amendment. Using it provides plants with essential nutrients, protects soil against the threat of erosion, and increases soil health without the use of chemicals and reduces water pollution.The poster must include the words "International Compost Awareness Week May 6 – 12, 2013" along with the poster theme "Compost: Nature’s way to grow!". The concept and images of the poster should be based on "compost use" or address the "benefits of recycling organic residuals". We will especially look for images that demonstrate that compost is not limited to a specific use, but has many uses. Compost is used for both commercial and residential applications and in a variety of industries such as landscape, nursery, agriculture and horticulture. For example, compost can be used in vegetable and flower gardens, for tree and shrub planting, for sod production and roadside projects, in wetlands creation, soil remediation and land reclamation, sports fields and golf courses, and for erosion control and stormwater management. When creating your poster, please remember that the winning poster will be reproduced and distributed nationally.All entries will be reviewed by the judges and the best three identified in each division. The divisions are:• Grades 3 to 7• Grades 8 to 12• College students and adultsThere is no entry fee.
Eligibility
The contest is open worldwide to anyone who would like to help celebrate composting and promote the benefits of composting and compost use.
Prize
The Poster Contest Winner will have his/her poster reproduced and distributed nationwide. It will be the official 2013 International Compost Awareness Week poster and featured on the US Composting Council Web site. The winning “poster artist” will have his/her name posted on the USCC website and will be included on all print material and in any USCC press releases in association with our Annual ICAW Celebration.
Moreover, the successful poster winner will receive a $500 savings bond prize. The winners of the other two divisions will each receive a $100 savings bond prize. All participants will receive a certificate of participation.
2) This year, Metropolis Magazine’s annual Next Generation Design Competition is challenging you to develop solutions that empower, advance, and include groups often overlooked in the design process (including but not limited to, our rapidly increasing aging population and citizens with disabilities). The form is up to you; consider how tech-savvy people are becoming and what devices, materials, and modes of transportation will stay relevant 20 years from now. Keep in mind what other groups will benefit from the design.
"There are 1.13 billion people who need special help worldwide. This is a difficult figure to wrap your head around," commented Susan S. Szenasy, editor-in-chief of Metropolis. "So, we decided to make this year’s competition personal. We ask young designers everywhere to think of their own mothers, fathers, grandparents, siblings, aunts, uncles, and friends. Their submissions should help their own relations, as well as others, to live better lives, beautifully."
The competition strives for solutions at all scales-systems, experiences, places, spaces, products, or any area that needs to be made inclusive and empowering. Submissions can be conceptual, in the early stages of development, near completion, or completed and ready for the next phase of development. The ideas must have the potential to be made, built, or otherwise realized.
This year’s theme presents four possible areas of focus:
• Pioneer a new frontier: 80% of disabilities are invisible to the wider population. What is the solution the world didn’t realize it needs?
• Produce products that serve: 285 million people are visually impaired, 6 billion people are left-handed, and 350 million people have arthritis. Be the one to design for the real masses.
• Re-imagine urban living: By 2050, it’s expected that 908 million older people will live in urban communities. What needs to change?
• Build a better system: Consider your daily commute - what would become a roadblock if you broke your leg, lost your glasses, or couldn’t hear? How can you make it a smoother journey for all?
Up to three submissions will be accepted from an individual or team of collaborators. The entry fee is $75 for each submission.
Eligibility
The Next Generation Design Competition is open to any designer or architect in practice for ten years or less, as well as design students.
Prize
The winner of Next Generation receives a $10,000 prize, but, more importantly, that person or team receives career-building international attention.
Moreover, the winner will be featured in the June 2013 issue of Metropolis and on metropolismag.com. The runners-up will also be announced in the June 2013 issue, and stories about select projects will be featured in the Next Generation section of Metropolis magazine thereafter and posted on the Web site.
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3) Create an innovative piece of Direct Mail that raises public awareness of homelessness and the work of the homeless charity Crisis
Brief :
Creative Challenge
The piece of direct mail should have a clear central idea, message and call to action and inspire people to support the work Crisis does. It should have real distinctive stand out against other direct mail competing for attention. It should also
- demonstrate highly original ideas
- consider appropriate and interesting use of materials
- be practical enough to mail out in large volumes
(i.e. not too large/heavy)
(i.e. not too large/heavy)
- avoid homelessness clichés
- demonstrate the ‘need to support’ Crisis
Background
Crisis is the national charity for single homeless people. They are dedicated to ending homelessness by delivering life-changing services and campaigning for change.
Crisis is the national charity for single homeless people. They are dedicated to ending homelessness by delivering life-changing services and campaigning for change.
Their innovative education, employment, housing and well-being services address individual needs and help people to transform their lives. They are determined campaigners, working to prevent people from becoming homeless and advocating solutions informed by research
and direct experience.
and direct experience.
They have ambitious plans for the future and are committed to help more people in more places across the UK. They know they won’t end homelessness overnight or on their own. But they can take a lead, collaborate with others and, together, make change happen.
Homelessness remains a serious issue. While the number of people sleeping rough has been reduced, street homelessness has not been solved. There are also tens of thousands of single homeless people who don’t appear in government statistics or have access to social housing – this hidden homelessness must be addressed.
Crisis is responding to this need with a renewed commitment and action to end homelessness. The charity plans to widen the services it offers and to build on the success of its learning and activity centres in London and Newcastle with new Crisis Skylight centres in other cities across the UK.
Their new brand is positive and energetic, it provides them with a platform for high-impact campaigns and, most importantly, reflects how homeless people want to be seen and heard. Homeless people are still invisible to many people and Crisis want to change that. They also want people to take a fresh look at Crisis and how to tackle homelessness. They want to encourage more supporters to come on board and help to end homelessness.
Sponsor
Crisis
www.crisis.org.uk/
www.crisis.org.uk/Tone of voice
The communication must be intelligent, informative and thought provoking. It should not feel corporate but must feel authoritative. It should feel real, gritty and iconic. The end result should inspire support and action from the target audience.
Target audience
Permanent residents in urban areas across the UK, mainly time-poor and cash-rich professionals aged between 30 and 50. It’s important to remember that the general public are familiar with the homeless problem and have been asked to support it over many years. They are likely to be busy going about their own lives and so are difficult to attract and
engage with.
Mandatory requirements
Include the Crisis logotype
Further information
4) Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
D&AD Student Awards Brief 2011
Overview
Background:
During her travels, Dame Anita Roddick, the brand founder, was exposed to the body rituals of women from all around the world, which filled her with ideas. While in Tahiti, Anita noticed how cocoa butter made the native women’s skin as soft as silk. It was her continued world travels and further discoveries of local natural ingredients being used for skin and hair care that inspired her to open the first shop in Brighton, UK in 1976. Her radical and forward thinking approach to the beauty industry set the scene for the unparalleled growth achieved by The Body Shop.
During her travels, Dame Anita Roddick, the brand founder, was exposed to the body rituals of women from all around the world, which filled her with ideas. While in Tahiti, Anita noticed how cocoa butter made the native women’s skin as soft as silk. It was her continued world travels and further discoveries of local natural ingredients being used for skin and hair care that inspired her to open the first shop in Brighton, UK in 1976. Her radical and forward thinking approach to the beauty industry set the scene for the unparalleled growth achieved by The Body Shop.
This element has carried through all The Body Shop’s communications to its customers, helping to make the brand as much about the PR it generates as about the products it sells. From confrontational posters to using delivery lorries for social messaging or even creating a ‘real woman’ doll that confronted stereotypes of beauty, The Body Shop has always challenged convention in building its brand, including its approach to marketing the product range which ultimately has kept the consumer returning for high quality, ethical beauty.
Sponsor
The Body Shop
www.thebodyshop.co.uk
www.thebodyshop.co.ukProposition
The Body Shop - Ethically made natural beauty products
Tone of voice
Brand Values:
The Body Shop has five core brand values:
• Against Animal Testing
• Support Community Fair Trade
• Activate Self Esteem
• Defend Human Rights
• Protect the Planet
Considerations
• Your designs should include four different products, one from each of the following ranges:
Tea Tree (skincare for blemished skin)White Musk (fragrance)Liquid Foundation (make-up) andBody Butter (all over body moisturiser).
• Your solution should demonstrate a holistic connection to the overall Body Shop brand while still allowing the individual personalities of each product to shine through.
• The materials you use will greatly affect the cost of the packaging. In such price conscious times it’s important that packaging costs don’t have a negative impact on a purchase decision. It’s also important to maintain the brand values throughout the project, remembering most importantly that The Body Shop is open to sustainable alternatives to their famous little bottles.
• Your re-design must also include the on-pack graphics for each of the products.
• The Body Shop is renowned for the quality of their products. In redesigning the packaging they would like to begin re-establishing the common connections between the five core values and the packaging of the products and how they appear in store.
• Some of their competitors have developed this style of thinking in very different ways. How can your blank canvas approach to the packaging help them to achieve a unified thought process in
Target audience
Solutions to the brief should reach out to discerning female consumers of high quality beauty products. The primary focus should be 18-35 year old women but the work must also appeal to a broader age range of 16-65.
These are savvy shoppers. They buy into ethical and natural cosmetics and toiletries and support The Body Shop’s brand values but they also have high expectations and won’t compromise on the efficacy of the products that they buy. The quality of ingredients and packaging as well as overall retail experience are also key deciders for them in choosing the items that go into their personal care regime, regardless of how much they cost.
Mandatory requirements
Use of The Body Shop Logo.
A total of four designs, one for each product from the ranges listed in the first consideration.
Further information
www.thebodyshop.co.uk
5) Design a new range of packaging for Ted Baker’s merchandise. The development of your design will focus on minimising environmental impact and maximising the sustainable credentials of the packaging, from materials through to application.
D&AD Student Awards Brief 2008
Overview
Background
Ted Baker is one of the leading and fastest growing lifestyle brands in the UK. Its collectionshave expanded rapidly since its beginnings as a Menswear brand in Glasgow in 1987. Today Ted Baker offers a wide range of collections including formal and casual menswear, womenswear,accessories, childrenswear, fragrance, footwear, eyewear and watches.
After signing three new territorial license agreements in 2006, Ted Baker has opened stores and concessions in Singapore, Malaysia, Thailand, Indonesia, Dubai, Malaysia, Taiwan and Hong Kong with more planned for the remainder of 2007, including debut stores opening in Ireland and Australia. Ted Baker is also present in leading department stores across the world.
Brand values
Ted Baker has a mission to build a successful company through the creation of a leading global designer brand, by conducting itself in an efficient and courteous manner and by maintaining Ted's high standards and integrity.
Ted Baker prides itself on satisfying the needs of its customers. In order to protect the ethos and persona for which it has gained an enviable reputation, it constantly challenges all employees with the question ‘would Ted do it that way?’
Ted Baker is one of the leading and fastest growing lifestyle brands in the UK. Its collectionshave expanded rapidly since its beginnings as a Menswear brand in Glasgow in 1987. Today Ted Baker offers a wide range of collections including formal and casual menswear, womenswear,accessories, childrenswear, fragrance, footwear, eyewear and watches.
After signing three new territorial license agreements in 2006, Ted Baker has opened stores and concessions in Singapore, Malaysia, Thailand, Indonesia, Dubai, Malaysia, Taiwan and Hong Kong with more planned for the remainder of 2007, including debut stores opening in Ireland and Australia. Ted Baker is also present in leading department stores across the world.
Brand values
Ted Baker has a mission to build a successful company through the creation of a leading global designer brand, by conducting itself in an efficient and courteous manner and by maintaining Ted's high standards and integrity.
Ted Baker prides itself on satisfying the needs of its customers. In order to protect the ethos and persona for which it has gained an enviable reputation, it constantly challenges all employees with the question ‘would Ted do it that way?’
Sponsor
Ted Baker
www.tedbaker.com
www.tedbaker.comTone of voice
• It is vital that designs do not become a platform to communicate the packaging’s environmental credentials (i.e. deliver a great looking range with a ‘hidden’ approach to reducing environmental impact and avoid ‘banner waving’ about it)
• Capture the essence of Ted Baker’s brand values
• Fresh and customer-friendly; designs sympathetic to the brand without compromising or changing it or its customers
Target audience
The core audience is 25-35 but Ted Baker has the feeling of a lifestyle brand for everyone.
Mandatory requirements
• Research packaging usage within and possibly beyond Ted Baker’s range of products, then create designs suitable for both in-store and online services
• Final presentations must include details of your design’s environmental credentials
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