Monday 4 March 2013

Ted Baker Responsive// Promotional Ideas (Primary & Secondary)


Beefeater outside Ted Baker shop in Paris 


What a way to bring key characteristics on Britain and the Royal Family to Paris. It would be fantastic to have a Beefeater out side the Ted Baker shop in Paris. As always he would just stand there and 'guard' the Teb Baker shop. Not only would this link to Britain and the Royal Family but it would say a hell of a lot about Ted Baker. This would make Ted Baker seem very upper class and important. So important that a beefeater from Buckingham Palace has come to Paris to protect it. 

Ted Baker Black Cabs


Having a few Black Cabs knocking about paris would be a fantastic way of promoting Ted Baker. This is a very good way of turning heads. Its not everyday you see a Black Cab zooming across paris. Straight away the people of Paris would be intrigued to what it is. Having Ted Baker flashed accross is will sure getting the company reconized. It being across a Black Cab will say it is english also. People will want to get some of the action and take part in England coming over to Paris. 

Ted Baker Red Bus


Concertina and Booklet 













Nigel went to the Ted Baker shop in Leeds and managed to get this Ted Baker book and this Concertina. Nigel really wants to create a Concertina booklet and whats good is the Ted Baker website proides pictures that are of a good size and quaility. The booklet he picked up is really useful as it gives a good idea of the look and style within Ted Baker. What sort of colours are used etc. Whats nice to see is there are Reds and Purples used, which happen to be the colours we are going with.