Wednesday 15 May 2013

What Is Good// Promotional Poster Research

Promotional Poster Research 

Matthew Lyons 





I'm a big fan when it comes to Matt's illustrations. He cuts coloured pencil shapes out and scans them in where he then sets to work putting it all together. This is the sort of look I would love to get in my promotional poster. This or near enough! Earlier on in my blog I found a design that was made of of card and then photoshoped. If I combine the two, that being Matthew Lyons and the camping poster I could come up with something really interesting. I think I said before that I don't intend on cutting card out and scanning it in. I'd rather just work straight from Illustrator.

Dougie Hindson



Doug is a friend was a friend when studying at Brighton and his work is a great example of the road I want to go down with my promotional poster. Take the top example, I really like how the simple triangles are clearly tress, the feel it gives is very effective. What I;m trying to get at is simple shapes can make such a difference to your work. Look at the scale the mountain shapes give in the second example.

Tuesday 14 May 2013

Context of Practise// Evaluation


Evaluation for Module OUGD501

What skills have you developed through this module and how effectively do you think you have applied them?

The main skill I have learned during this module is putting my research and essay into a design. I feel that my essay and publication go hand in hand and work perfectly together. Trying to find a connection between the written work and the design side is always a challenge, one I feel I have accomplished. One thing I have gained is my skills on is Illustrator, being able to use the program confidently has shown in
my work. When comparing to last years COP publication I spent ages production vector shapes, this is something I can quickly and confidently do now.

What approaches to methods of design production have you developed and how have they informed your design development process?

After the essay was complete, I had to think what it was I was going to do. I wasn’t sure I wanted to stick with panopticism but after some research I realised this was the best idea to run with. Considering my essay had a lot of useful information inside I felt very comfortable. However, I ended up researching heaps more, I had to look into the facts and figures of my chosen subject. In terms of design development I worked out early on that I wanted go with a booklet as this was the best way of conceiving all of my information. I began looking into icons and info-graphics. I knew this would be the best way of making my booklet understood by any reader. The info-graphics and icons also made the book more visually pleasing and easy to read.

What strengths can you identify in your work and how have/will you capitalise on these?

I believe the main strength I have discovered in this module is editorial work. Editorial has been a type of design I have loved doing and coming back to. The format always stays the same though so next time I intend to create more interesting formats to create more interesting work. That and working with layout, always really enjoy finding different ways of filling a page.

 What weaknesses can you identify in your work and how will you address these in the future?

My printed version of my final publication I am not satisfied with; because I left it too late this meant I couldn’t get it professionally printed from Issuu. I wanted to print from Issuu because they specialize in printing books and your guaranteed a good outcome. I had to print in college and because of the busy digital print room decided it best to print on my own stock in the studios. This was easier said than done and after many attempts the publication was either the wrong format or the ink didn’t agree with the stock. It was then I decided to queue for a long time outside digital print. After all that, I managed to print on matt which was then laminated. The pages where too thick and this resulted in the pages not working well together. Binding was a nightmare too.  I could have saved time and money by getting it printed properly. I guess this comes down to my time management, I must make it a main priority of mine to know exactly how, where and when I am going to print my work.

Identify things that you will do differently next time and what do you expect to gain from doing these?

·      Time management, from the above you can see where I am coming from.
·      In terms of my essay: work on it over a long period of time, my first draft was rushed and half finished, this meant over the Easter break I spent a very long time on it.
·      Book print slots in advance, such a standard thing to do yet I’m always too late, this means I will be able to make my work look professional once printed.
·      Get my work crited more! I got my work crited quite a lot this time round and it really helped, next time I want to get it crited even more for better outcomes.
·      Make more design sheets: This way I can get what is in my head out on to paper and by doing this everything will be much clearer.

Out of FIVE

Attendance :            5
Punctuality :            4
Motivation :             4
Commitment :         4
Quality of Work Produced :            3
Quantity of Work Produced :         3
Contribution to the Group :             5

What Is Good// Website Inspiration

Mango Tree



I already knew what the look of my website would entail but I still wanted to get some inspiration from blogs and general websites that had many examples of web design and layout. The first example above is an example from the Mango Tree's homepage. I really like the illustrations but when it comes to my website I want there to be depth, similar to my promotional posters. I don't want my website to have any white space of white colour in general.

Duke Studios 


The famous Duke Studios, this was probably the first website I went on and though wow, this is amazing. I love how colourful and visually entertaining their web is. The best part of the page for me is the spinning cards, movement like that is, in my opinion, so important when it comes to a website because it really makes it stand out. Like Simon said, you can tell whether you want to stay a webpage within the first 5 secounds. Looks are very important. Always judge a book by its cover when it comes to design.

PL


I decided to talk about this purely because of the layout. I am most interested in the pattern for the tabs, a conventional rectangle, or in some case square, that contains the tabs and links to navigate yourself around the website. Visually it is nice too, I like how there is so much image but there is a fine line between each one, causing the website to have a sense of being busy but not clustered. 

The Great East Village Baked Goods 


Again, I chose this because of the illustrations and the nice de saturated colours. Looking at the website closely, the main thing I like about it a very simple one. If you take the main header, look underneath it were the main tabs for the website are. That banner very subtly makes the website have depth and makes it feel 3-d. Almost like its coming out at you. It's this sense of depth I want to contribute to the website.


Andy Baron - www.andy-baron.com/




Heres a last example I thought I should add, I managed to stumble across Andy Baron through designspiration and I was very impressed by his work and how well executed it is when it comes to the final products and final photography. I am very much into the colours he uses as well. Take the last example I have here, I love how the green is a sort of de-satureated green, it gives the overall design such a light feel. I know its only the background but I love the turquoise blue. Now to why I really chose this to mention. I love the website he designed, its the very first example as you might have already guessed. From colour, illustration and layout I think it works wonderfully.

Context of Practise// Final Boards & Publication


Context of Practise Part TWO// Final Print of Booklet






Bad page overhang.


Bad binding.




I queued for an hour and a half to get my book printed and unfortunately it didn't turn out very well, I really regret to say this. I decided that printing up stairs wasn't working as you have seen earlier in my posts. So I went down stairs to print on a matt that would then be laminated. After the hours it took to print I cit my pages with a knife and proceeded to fold my pages. Everything was perfect upto this point apart from the pages being to thick. When it cam to putting my book together the pages didn't fit together properly. I again regret to say that my final print out of this breif isn't to a professional level. If I had more time I would have sent it off to issuu and got it printed there. If I would have done this I would have a lovely final outcome. Binding was another problem. I should have research into diffrent binding techinques for this but I was naive and guessed it would work with a simple stapler.
Unfotunantly I am not happy with my final print, I am so happy with my publication but to not execute the final print is such a disappointment! 

Context of Practise Part TWO// Website MOCKUP Development

Website




Considering on my Promotional poster I have a website I thought I could make a mock-up website just to give an idea of what it would look like if real. On this website you could find out the facts and figures inside the book, you could find  out where you can purchase the book or you could purchase on line. 

Home









The website is very basic I just wanted to show what it could look like if it were real. I have explained above what everything means but will explain here too :
The home page is the page we are on at the moment, from here you can get to everything including all of the facts and figures about our panoptic society. As you can see below there are some tabs that will link you to the facts about, for example, mobile phones.   The blog is where members of the public and share opinions or information they know, news is were the latest news about panopticism. The blog is where members of the public and share opinions or information they know, news is were the latest news about panopticism.

Monday 13 May 2013

ESSAY// To What Extent is Modern Society Panoptic


To What Extent is Modern Society Panoptic?
This essay will compare the effect of modern surveillance techniques with the theory of Panopticism, the idea that “...People under surveillance are – as in the Panopticon – to be seen but to never know when or by whom; under control but without physical intervention...” (Koskela, 2003, p293). Included in surveillance techniques in our society are Closed Circuit Television (CCTV), internet monitoring and tracking individuals by digital means; this essay will examine how these affect human behaviour in a similar way to the Panopticon.
The origin of panopticism has parallels with how societies faced the threat to life by the plague over three hundred years ago.  At its heart was order and discipline; each individual was given strict orders and a surveillance system was imposed until the end of the quarantine.  Breaking the rules was punishable by death.  As Foucault states, “The plague-stricken town, traversed throughout with hierarchy, surveillance, observation, writing... this is the utopia of the perfectly governed city.” (1977, p62).  In later years, when making laws and ensuring they were obeyed, jurists were inspired by how the plague was dealt with, as “...the plague stands for all forms of confusion and disorder...” (1977, p63), so the same principles were applied.
Separating individuals out into confined spaces was central to imposing discipline in various institutions such as the psychiatric asylum, penitentiary and reform school.  The “...disciplinary mechanisms to which the fear of the plague gave rise...” (Foucault, 1977, p63) are used to protect society from the abnormal.
Bentham’s Panopticon was designed for “... punishing the incorrigible, guarding the insane, reforming the vicious, confining the suspect, employing the idle, maintaining the helpless, curing the sick, instructing the willing...” (Bentham, 2008, p01).  The original Panopticon was a circular building in which the inmates occupied cells around its circumference.  The guard or inspectors’ lodge was situated in the very centre of the building, with windows allowing 360 degrees visibility.  This meant that complete surveillance of all inmates was possible 24 hours a day.  The windows to the centrally placed lodge had blinds that inmates could not see through.  This caused the inmates to potentially behave at all times in fear that any behaviour that broke the rules would be seen by guards and acted upon.
The separation out of individuals is key to the success of this means of keeping order; prisoners could not plot together, patients could not spread diseases, pupils could not interact to waste time or copy work.  Seeing the central tower reminds the inmate that he can always be seen but he “...  must never know whether he is being looked at at any one moment; but he must be sure that he may always be so” (Foucault, 1977, p65). This building was perfect for the observation it allowed the guards and the discipline it imposed on the prisoners.  As Foucault sums up, “The Panopticon is a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen without ever seeing; in the central tower, one sees everything without ever being seen.” (1977, p65).
Not using force was a major attraction of this means of control; in a panoptic institution, locks, chains and bars were no longer needed because “... he who is subject to a field of visibility, and who knows it, assumes responsibility for the constraints of power...”  (Foucault, 1977, p66).  The prisoner imposes discipline on himself; the design of the building minimises the guard’s work. 
Foucault also points out that the Panopticon also did the work of the naturalist by facilitating close observation of those who are under scrutiny whether as patients, pupils or workers, for various reasons.  However the Panopticon also had a more sinister use; it could be used to conduct experiments on people, to alter behaviour, to punish individuals and to try out teaching experiments in secluded educational establishments including orphanages.  As Foucault summarises, “... the Panopticon is a privileged place for experiments on men and for analysing with complete certainty the transformations that may be obtained from them.”  (1977, p67).
In our present day society, surveillance is accepted as the norm.  The CCTV camera is a direct parallel to the form of control just described in the Panopticon.  CCTV cameras are found all around the United Kingdom; cities, trains, buses and most public places.  In fact the UK has been said to be the most watched nation in the world, with an estimated total of over 4 million private and public cameras, that being a quarter of the global total.  Before the boom of the cheap digital camera, the average Londoner could be caught on camera no fewer than three hundred times a day. 
So how effective has the introduction of this form of surveillance been in changing human behaviour in our modern society?  In 1993, toddler Jamie Bolger was abducted and murdered by a pair of ten year old school children; their exit from the shopping centre in Bootle was captured on CCTV and this later led to their conviction.  Because of this, many local Councils in Britain applied for open street CCTV to help counter crime.  Some three years later, nearly every major city centre in the country had CCTV.  But, as Robin Tudge points out, “One problem is that cameras are only as good as the people watching the mesmerising monitors... the quality ... varies so widely as often to render the material unusable for identification purposes.” (1988, p86).  However, the cameras were useful following the Brixton riots in 1981 where CCTV images were used to identify those breaking the law and resulted in a significant number of arrests.
It is however apparent that potential street criminals are aware of the presence and power of CCTV cameras.  Tudge (1988) quotes the example of a ‘very street -smart’ gang one night in London that dished out six random beatings in one night, all out of sight of CCTV cameras. Despite their efforts to remain unseen, they still wore hoods and masks that clearly demonstrates they were aware of the presence of the cameras. By being aware that they could be caught on camera, potential law-breakers are more likely to think twice.  People under surveillance are – as in the panopticon – to be seen but to never know when or by whom; under control but without physical intervention.”  (Koskela, 2003, p293).
Covert policing of the internet is another form of panopticism, where those being watched do not know when or by whom.  Most people today use the internet, not just for research but for online shopping and social networking.  Tudge points out in the case of the latter that many people fall into the trap of revealing too much information, “...with comments or photos that they forget... but will be remembered for ever in a cached file somewhere in the world.” (1988, p16). People can be overly eager to reveal too much personal information, neatly summed up by Tudge as “...hyper-exhibitionism has been first glamorised and then normalised.” (1988, p15).
Most people are also unaware that every Google search they make is retained, regardless of intention.  Internet crime is also becoming more widespread and, as criminal activity is detected and publicised, the public alters their behaviour.  For instance, if we take the area of counterfeiting of medicines, it is well documented (Legit Script, 2013) that millions of consumers buy their medicines on-line, not having seen a doctor and therefore not having been given a prescription.  Not only is this illegal but the patient/consumer is more likely to be sold a counterfeit medicine that is unlicensed and may be dangerous to their health.  Awareness that the internet is an unsafe place to buy their medicines will eventually become known as campaigns to raise public awareness are carried out.  Patients will understand the potential dangers and consequences of their actions and that buying medicines without a prescription is, in itself, an illegal act which will cause them to change their behaviour.  Potentially being observed is a deterrent to committing a crime: the panopticon effect is again seen at work in our modern society.
In countries where freedom of speech is restricted, e.g. China, it is well known that censorship of the internet is undertaken by specialised ‘cyber’ police.  The example of China is a good one as the population is well aware there is a ‘Big Brother’, as in Orwell’s novel, ‘1984’.  The term is now used to refer to hyper-surveillance; in this case, people are trained to comb the internet looking for communications relating to criticisms of the Government.    
However, governments cannot always maintain control of their people via overt policing methods or by taking down websites and blogs that speak out against them, proving that a panoptic approach does not always work.  A recent political example of this was the Arab Spring uprisings in 2010/12. Many believe that were it not for protest messages on the internet going ‘viral’ about the self-burning  of a young man named Mohamed Bouazizi in Tunisia, the riots throughout the country in protest about social and political issues would not have happened.
This highlights the requirement of governments to covertly police the internet. Where people have been found to be creating unrest, then the government publishes this. The Chinese artist Ai Wei Wei is an example of where this backfired on the government. Ai went live with a cover of Gangnam Style, the famous K-pop phenomenon by South Korean rapper PSY, through the posting of a four minute parody video on Youtube. The video was an attempt to criticise the Chinese government’s actions to silence his activism and was quickly blocked by national authorities. Ai was seen as a direct threat because of standing as a political activist.
In 2011, following his arrest at Beijing airport on 3 April, he was held for over two months without any official charges being filed; officials alluded to allegations of ‘economic crimes’ (tax evasion) but Ai was never charged.  Although the Government was not fully successful in curbing Ai’s activities (many of his messages would have been via the internet) people who might not have the protection of such public support would have feared that they could be arrested and jailed and so curb their political protest activity. Undoubtedly, for every dissident who would like to speak out on human rights issues, the vast majority would be too afraid to do so.  Other cases which serve to deter people from activities not endorsed by the state are people who hack into the computer systems of military establishments.
Gary McKinnon’s case (BBC News 2012) is one of many examples of this. McKinnon was accused of hacking into US military software systems.  This case was widely publicised and again this would have served to deter other people doing this kind of covert activity as the authorities were able to trace the source of the hacking right back to the computer of Gary McKinnon. Similarly, it is now well understood by the general public, following wide publicity of cases, that downloading pornographic images may be under the scrutiny of police who are specialists in detecting this behaviour.  This knowledge is bound to influence behaviour in that it could deter this activity.  As Foucoult states, “the panoptic schema makes any apparatus of power more intense... it assures its efficacity by its preventative character.”  (1977, p68).
The panoptic approach can be seen in operation amongst potential employers today. It was mentioned earlier that a permanent record of Google searches is retained and can be traced.  Employers can use sophisticated technology to find out information on employees and justify this by pointing out that they have nothing to fear if they have nothing to hide.  Tudge (1988) also points out that Google is developing an app for companies, the main purpose of which is to scan through employee information such as reviews to predict who might be considering seeking alternative employment. (Tudge 1988). Even people who have been employed may be obliged to resign when their on line messaging is revealed.  A current case involves a 17 year old girl, Paris Brown, who had been appointed as Britain’s first youth police and crime commissioner when it was found she had “... posted a series of crude remarks boasting about her sex life, taking drugs, and being drunk at work.” (Welham J and Henry R, Risque Tweets humiliate police commissioner, The Sunday Times, 7 April (Accessed 10.4.13) She has since resigned her post; as this story has been front page news and this will raise awareness, especially among younger people who may forget that what appears on the internet is universally visible. 
Another form of surveillance could be classified as consensual panopticism.  This can be described as the use of personal smartphones which have the capability, through GPS navigational software, to track individual movements.  The participants in case are at least aware that they are being observed and this could influence their behaviour.  People who do not allow themselves to be tracked could also be assumed to have “something to hide”. (Tudge, 1988, p19)
When we think about panopticism in modern society compared with the past, it is useful to be aware that, as Tudge states, “... once, such surveillance activity was highly targeted and legally regulated; now it is generally applied, unregulated and absolutely routine.” (1988, p68). Worldwide use of the internet makes it all too easy to track people’s buying habits, how they behave, what they say, what they research online. As internet users become more aware of this, they will alter their behaviour, similar to the prisoners or the workers observed by the Panopticon.  Although the Panopticon itself is no longer used, its philosophy remains; “...exemplifying the power and utility of design to enforce a regime of discipline.” (Tudge, 1988, p29). As Foucault states, “He who is subjected to a field of visibility, and who knows it, assumes responsibility for the constraints of power...” (1977, p66) Modern society is panoptic; people’s behaviour is as visible to those who want to witness it as the prisoners’ behaviour was in the Panopticon.  As awareness grows, people will alter their behaviour – especially online – so modern society could become increasingly panoptic in the future.
Bibliography
1) BBC News UK. 2012. Profile: Gary McKinnon [Online] Available at www.bbc.co.uk/news/uk-19946902.  (Accessed March 15 2013)
2) Legit Script. 2013. Threat Assessment and Enforcement [Online] Availble at http://www.legitscript.com/services/enforcement (Accessed March 16 2013
3) Bentham, J. (2008) Panopticon; or, The Inspection House. London: Dodo Press.
4) Foucault, M. (1977) Discipline and Punish, London: Penguin Books Ltd.
5) Koskela, H. (2003) ‘Cam Era: The Contemporary Urban Panopticon’,         Surveillance and Society. [Accessed 16 January 2013].
6) Tudge, R. (1988), The No-Nonsense Guide to Global Surveillance. Oxford: New Internationalist TM Publications Ltd.